One trend in healthcare today is patients taking charge of their healthcare and educating themselves. Many healthcare professionals discover new healthcare publications and information through social media. At the same time traditional methods of engaging healthcare professionals and patients are becoming more challenging and less cost effective. At most pharmaceutical companies, social media initiatives are managed by marketing and communication teams.
Is there value in Medical Information teams using social media to engage consumers and providers? How are Medical Information teams incorporating social media into their strategy?
Join our one hour webinar to explore perspectives from Medical Information leaders about using social media, recent FDA draft guidelines, and potential synergies between social media and medical information practice.
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